Vantage

Vantage is a leading platform for cloud cost optimization, offering engineering and finance teams deep visibility and control over their cloud spend. As the company scaled and matured, they approached us to refresh their brand and redesign their website with the goal of elevating their identity without straying from the trust they've built among developers and enterprise clients.

Our work began with a careful brand refresh. We preserved the existing logo but introduced a new typographic system, refined the light-themed UI, and expanded the color palette. Purple remained the primary brand color, now paired with polished accents and more structured layouts to enhance clarity and visual consistency.

A major focus of the redesign was content depth and scalability. We redesigned core pages like the homepage, pricing, and blog and also updated a large number of feature and integration pages. Each was rebuilt using a library of custom illustrations and reusable components, ensuring consistency and faster iterations.

We're proud to have supported Vantage during this key stage of their growth. The redesign reflected where Vantage was heading: deeper into the enterprise. The company's platform is trusted by more than 300 organizations — including NASA, Square, PBS, and Ripple — managing over $1 billion in annualized cloud costs, backed by $25 million from Scale Venture Partners and Andreessen Horowitz.