Unkey

Unkey is the developer platform for modern APIs, unifying key management, rate limiting, gateways, and observability into a single control plane. Open-source and built for engineers, Unkey solves the fragmented API infrastructure problem that forces teams to juggle multiple vendors for hosting, access control, and monitoring.

The Unkey team gave us their full trust from the start, and that creative freedom made all the difference. With carte blanche to shape the visual direction, we developed a comprehensive branding system designed to scale alongside a fast-moving product. The identity balances technical precision with modern personality: clean typography, a restrained palette, and purposeful motion that communicates sophistication without clutter. Every element was built as part of a cohesive system, from the marketing site down to blog layouts and social assets, so the brand stays consistent as the platform grows.

Beyond the website itself, we vibecoded several custom apps to push the creative work further. A couple of these tools were built to streamline workflows around animation effects, letting us iterate faster on motion design. Another generates custom ASCII images used as blog post covers, giving each article a distinctive visual without manual design effort. The blog itself runs on a lean MDX-based setup, intentionally architected for easy agentic updates so that content can be created and maintained programmatically with minimal friction.

The result is a solid creative infrastructure for a modern tech startup. A branding system that scales, internal tooling that accelerates output, and a content platform built for the way teams work today. We are proud of what we have built together with Unkey and excited to continue collaborating as the platform grows further.