Recraft

Recraft is the AI design platform built for professional creatives, and V4 Styles is its answer to the biggest problem in generative imagery: consistency. Bring a style reference, and every image you generate holds true to it so you can style it once, and everything matches. The claim is backed by a blind benchmark in which V4 Styles won nearly 92% of side-by-side comparisons against seven leading models, judged by external evaluators on a third-party platform.

We had seven days. That was the entire window before release of the page: enough time to either ship something safe or fail interestingly, and neither was acceptable. The page had to establish a visual language that didn't exist yet, look distinctive rather than dutiful, and go live fully developed on launch day.

It also had to work as a product. Recraft wanted the launch page to serve as a live demo of the new model, which meant the design and the integration had to be solved together rather than in sequence: an interactive module where visitors bring their own style reference, describe what they want, and watch V4 Styles hold the look as the product's core promise, provable in the browser.

Seven-day timelines are won or lost on process, not only talent. We ran the project in real time alongside the Recraft team and CEO, with decisions made in hours, feedback the same day, design and development moving in parallel rather than handing off. Everyone involved was empowered to decide, so nothing sat in a queue. That's what made a compressed timeline feel deliberate and led to success.

The page shipped on schedule and anchored the V4 Styles launch campaign, drawing new users to the platform and giving the release a home that demonstrated the model rather than describing it. It's a good example of what we do best under pressure: not just fast execution, but the management and collaboration that make fast execution possible.